A dedicated SEO team working in line with a defined digital marketing strategy can work wonders for you. In fact, 66% of content marketers rely on such strategies, with 86% of them led or managed by a dedicated remote team or person. With a defined strategy carried out by a dedicated remote team, your organization can control how well it adapts to new trends of the market.

Colorado mountains

At Colorado SEO Pros, we combine advanced SEO technology and cutting-edge SEO strategies to provide aggressive results. We leverage Semantic Match SEO (™), our proprietary content optimization technology that drives more of the right visitors. Combined with advanced link-building and technical know-how, we provide an unmatched SEO approach that produces higher rankings, more visitors, and conversions that deliver a big ROI.

SEO can generate exponential returns. The right SEO agency can grow your organic traffic consistently every month, and those gains compound. Over the course of a year, even a 5% monthly gain will increase your organic traffic by 79.58%. Because organic traffic is an inbound marketing channel that attracts visitors interested in your services, these gains can translate into substantial improvements to your bottom line.


SEO professionals

Earning an SEO expert spots, however, generally requires a strong understanding of SEO, including how to do it, the latest 2019 best practices for SEO, and how to measure your results. The idea of becoming a SEO professional can seem overwhelming to many but there are plenty of simple SEO concepts to get you started. The algorithm used to rank search results is regularly changing and the best practices are continually adapting to these adjustments. There are also a variety of conflicting opinions concerning the most effective SEO practices because no one actually knows the algorithm.

Learn how to become an SEO professional - BrightEdge

The people that we’re highlighting here are specialists because of the depth of experience they have in advanced SEO, and how they have leveraged that experience into other complementary areas of online marketing.

Many run their own successful businesses online and/or have successfully helped countless other business sites get more search engine traffic. Some have even been dabbling in SEO since the mid-90s, when the searching many of us were doing was our childhood pursuits.

These people are the real deal, and they all have the experience and reputations to back them up. Follow their updates and you’ll never have to worry about getting duped ever again by people circulating outdated or just plain wrong SEO advice online.

Reigning SEO-sters

Rand Fishkin

The founder of Moz (formerly SEOmoz), one of the most popular and authoritative websites on SEO and online marketing, Rand worked at the company from 2001-2018. As CEO from 2007 to 2014, he focused on product and marketing as the “Wizard of Moz”, while regularly contributing to the blog.

Neil Patel

Tyler Reardon

Prior to Chewy, Tyler drove traffic acquisition strategy for the CARFAX Used Car Listings marketplace, bringing multi-million dollar revenue growth to the Vehicle History Reports product on 8 sites &14 languages—all from organic search.


Tyler’s Googlebot confirmation tool does a reverse DNS lookup on IP addresses.

Jackie Chu

Fili Wiese

Fili is the world’s leading SEO expert on the topic of Google webmaster policies, Google’s internal processes, backlink analysis, backlink risks, link building techniques. international SEO, technical SEO, online marketing, Google reconsideration requests, Google penalties and Google penalty recovery.

Widely recognized by being the only SEO expert in the world to publish SEO articles on the official Google Search Central Blog AND the official Bing Webmaster Blog, he is the go-to-guy when it comes to international and technical on-page SEO and successfully solving Google penalties.

During his seven years inside Google, Fili has learned the ins and outs of Google Search, where he was a Google senior support engineer and technical lead in the elite Search Quality team, improving Google search results for millions of its users.

Kaspar Szymanski

Kaspar is a well-known search expert, specializing in recovering websites from Google penalties, helping websites improve their rankings with SEO Consulting, backlink analysis, and reconsideration requests.

Fili Wiese & Kaspar Szymanski

Bruce Clay

Founder and president of BCI, Bruce programmed the first web page analysis tool, created the Search Engine Relationship Chart (which earned 300,000 downloads in the first month), and wrote and taught on how to optimize websites to be found in search.

Today, Bruce Clay Inc. has grown into a leading search marketing company providing SEO services and consulting, pay-per-click (PPC) advertising management, content development and social media marketing services, establishing itself as a trusted source for how-to information in this new field of search engine optimization (SEO).

Barry Schwartz

Barry is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.

Often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, and more, Barry has also made appearances on the TWiT network shows This Week in Google and Tech News Today.

Spencer Haws

He has also launched and run dozens of different online businesses, most notably, Niche Pursuits (2011-present). While originally created as a blog to discuss the various niche business ideas he was trying out, it is also an extremely successful business in its own right.

Larry Kim

Bill Slawski

With a BA in English and a Juris Doctor Degree from Widener University School of Law, Bill was working as a technologist/management analyst for the Superior Court of Delaware. During this 14 year stint, Bill helped a friend put together, update, and promote a website. In doing so, he became hooked on SEO, eventually moving to an online marketing agency full time.

His SEO by the Sea website provides services to help make it easier for sites to be found on the web, and easier for those sites to be used once they’ve been found. He also writes about patents and whitepapers from search engines such as Google, Bing, and Yahoo on his blog.

Bill has spoken at a number of industry conferences on topics such as search engine algorithms, universal and blended search, personalization in search, search and social, duplicate content problems, semantic search, and knowledge bases.

Lee Odden

Areej Abuali

Areej is also the founder of Women in Tech (WTS), a support network aimed at women in the technical SEO field, to discuss, share, and learn from one another. Founded in 2019, WTS has since grown to more than 3,000 global members, connected via Facebook, Slack, and virtual & physical events.

How to become an SEO expert?

Google offers a great introductory read on the topic of SEO. The search engine’s Search Engine Optimization Starter Guide will offer you tremendous insight into what Google itself says is important for websites that want to improve their rank. This guide will offer you some information about how to organize your website, optimize your on-page content, and measure your results. No matter how long you have been doing SEO, this guide will continue to be a helpful pamphlet to best practices and support your progress from specialist to SEO expert.

It is also a good idea to familiarize yourself with the field by subscribing to a few key online publications as SEO experts keep up with current and emerging trends in the industry. A few expert publications we particularly enjoy are Search Engine Watch, Search Engine Land, and Marketing Land. These publications contain articles written by industry leaders – like our own Jim Yu – about the latest topics and are often among the first to break the news about the latest developments in the industry. They break down subjects and provide analysis about the best ways to react to various Google changes. There are also a number of helpful blogs that can supplement your learning.

The basics of how to become an SEO expert - BrightEdge

You want to focus on blogs that provide a range of SEO tips and advice, particularly those written by SEOs who are regularly performing research and uncovering new best practices for the field. Our own BrightEdge Blog is a great choice for this purpose. Our friends at Adobe also provide valuable insight. With such a variety of different publications arriving in your inbox each day, it will be impossible to read every single article.

Instead, to become an SEO expert you should focus on spending about 15-30 minutes each morning reading a minimum of the headlines and selecting a few key articles to explore that seem most applicable to you and your goals. There are also a number of YouTube channels that can also be very helpful for those who learn better visually. Matt Cutts, formerly of Google’s search quality team, for example, has a number of different still-useful videos speaking about topics such as snippets, keywords, and backlinks. Learn a succinct 4-step SEO methodology for generating results and returns in How to Maximize SEO ROI.


SEO professionals

There are lots of compelling reasons to consider a career as an SEO Specialist, given that it’s a fast-growing field with applications to many other realms of the digital marketing and communications spaces. Here are a few reasons you might consider becoming an SEO Specialist:

Internal and external factors that affect the position of the site in search

25 Technical SEO Experts You Need To Follow On Twitter

Tactics like keyword stuffing, paid link schemes, link farms, and other SEO strategies that are now considered black hat techniques were commonplace. The use of these scammy and unethical business practices earned some SEOs a reputation for being dime-a-dozen con artists who would do anything for a quick dollar.

In the decades since then, SEO has risen to prominence as an established and credible marketing field. Upstanding SEO experts who advocated for the tech world and the business community helped repair SEOs’ reputation and position them as a legitimate and necessary way to grow an online business.

Even with that being the case, SEO is an over-saturated field. Marketers, in general, are notorious for exaggerating their credentials and accomplishments to get ahead, and this is just as true in SEO as anywhere else.

Technical SEO in particular is a field where the most minute details matter. Technical SEO optimizations to a website involve making small changes that can either make a web page run a 1/10th of a second faster or completely break the user experience.

That’s why we put together this curated list of 25 technical SEO Experts you need to follow. These are people who have proven themselves knowledgeable, trustworthy, and credible. They use their social media platforms to disseminate the most up-to-date and reliable information about search engine optimization and related fields. These are people who intimately understand the technical details of how search engines work and what they look for in websites to categorize and rank them.

How We Chose the SEO Experts on This List

The people on this list are all actively involved in the SEO world. This isn’t a popularity contest that conflates social media follower numbers with credibility. Each of these people has years of SEO experience – decades in some cases – and actively post to their Twitter and other social media accounts sharing information, knowledge, and insights about what you can do to technically optimize your website.

Danny Sullivan can be thought of as SEO’s champion to the people. He’s one of the world’s leading experts on SEO. Indeed, he’s probably done more than any single person in living memory to popularize SEO as a marketing discipline and to redeem its reputation in the eyes of the public.

Danny Sullivan is an analyst and journalist. He’s the founder of Search Engine Land and Search Engine Watch, two of the most popular SEO industry publications. He sees it as his mission to help the public better understand how Google works, and for Google to in turn incorporate public feedback to improve their algorithms.

Rand Fishkin is the founder of Moz, one of the most widely-used SEO auditing tools on the market. Fishkin’s blog posts and YouTube videos are regarded as one of the most authoritative sources of information for SEO.

SEO beginners and veterans alike are familiar with his series of Whiteboard Friday’s videos where he breaks down SEO concepts like indexation, duplicate content, and crawlability in ways that laypeople can understand and digest them.

Gary Illyes has a quirky, idiosyncratic personality and his online behavior can at times appear a little odd and eccentric. Don’t let that fool you. Illyes knows more about the inner workings of Google than nearly anyone currently living.

Illyes was a technology journalist for many years before joining Google in 2011. He’s one of the major contributors to Google’s Webmaster Central Blog and responds to user queries on the Google Webmaster forums. He often spends his free time on web development forums helping website owners troubleshoot their SEO-related issues.

John Mueller is a Senior Senior Webmaster Trends Analyst at Google, a role he’s occupied since 2007. Similar to Danny Sullivan, Mueller is an advocate for the search-using public and shares insights and tips for how they can rank their websites higher on Google.

Dave Davies is the Founder of Beanstalk Internet Marketing and a regular contributor at Search Engine Journal and Search Engine Watch. He also co-hosts the Webcology internet marketing podcast with Jim Hedger. He’s well-respected within the SEO community for his breadth of knowledge on all things search-related, as well as for being friendly and personable.

Dean is the founder of Backlinko. He’s an expert on the subject of linkbuilding and is the inventor of the Skyscraper Technique. Backlinko’s hugely popular blog breaks down linkbuilding strategies and other more technical SEO topics in a way that’s easy to understand and follow. For that reason, his SEO content is widely regarded as some of the best on the internet.

Greg Gifford is another well-respect and well-liked voice in SEO. Greg is an expert on the subject of local SEO and is also knowledgeable about technical SEO and other internet marketing topics, all of which he shares from his Twitter throughout the day.

Mike Blumenthal is another local SEO expert and the co-founder of Near Media and is the host of the popular marketing podcasts Local Space: Last Week in Local, and the Near Memo Podcast. Blumenthal was one of the people who predicted the rise of local search with the invention of Google Maps in 2005.

From the time Glenn founded G-Squared Interactive in 2001, Glenn has been helping companies perform their technical SEO audits and to recover from frequently disruptive Google algorithm updates. He also has the technical chops to back up his knowledge and had been making marketing software for enterprise clients from the beginning of his career.

Neil Patel is the founder of Neil Patel Digital, a New York Times Bestseller, and was named one of the Top Entrepreneurs Under 30 by President Barack Obama. He’s also the co-founder of Crazy Egg and Kissmetrics, which are tools ubiquitously used throughout the digital marketing industry for conversion rate optimization.

Moz makes SEO software used by nearly every marketer and was the SEO company that Rand Fishkin created in 2004. They make a Chrome extension known as MozBar, which is one of the most commonly used apps in the link builders toolkit.

Perhaps even more than their suite of SEO tools, Moz is known for their SEO blog, which is considered one of the most authoritative resources on the subject on the internet. Their Beginner’s Guide to SEO is often required reading in many digital marketing courses.

The people who work at Moz aren’t just knowledgeable about SEO, they are intensely passionate about it. They use their blog as well as their Twitter account to evangelize the potential SEO as an opportunity for business owners.

SEO challenges

Now, priority positions in the search results are given to large sites, and it is difficult for small companies to break through. The problem with SEO is the complexity of the algorithms, which have changed even more in recent years. There are also many unqualified specialists on the market, and many customers do not trust SEO specialists and do not follow their recommendations. Experts commented on these and other difficulties in the SEO field.

2. Paid traffic. Ads take up an increasing share of the search results. No matter how an SEO specialist tries to bring relevant site pages to the top, the first spots are already occupied by ads.

3. Customer doubts. Every second person is sure to ask: “Is SEO really working?” SEO can bring good results, but it takes a lot of effort and time for specialists to prove it. Often the client is not ready to wait for the results and wants it all “here and now”.

It is not entirely clear how SEO works. The project can become unsuccessful despite the correct actions of the SEO specialist. Often, customers do not implement SEO recommendations, or they do it very slowly and at the same time expect results too fast.

In the last 2 years, new algorithms in SEO have been appearing more and more frequently. Now it is even more difficult to determine what exactly caused the rise or fall in SEO. For a young site, it is now almost impossible to find a free niche or break into higher positions, even with a large budget.

Many clients require guaranteed results in the first month. Some people still think that for the site to grow, no investments in software, links, or copywriting are needed. Clients often change something on the site due to their own preferences, and not based on data analytics.

Difference in ASO and SEO specialists’ salaries

The difference in salary is significant in the international freelance market, too. We analyzed 100 freelancer resumes on upwork.com and found that on average, an ASO specialist costs about $50 per hour, while an SEO specialist costs about $40.

The salary has almost doubled, and this, of course, is very encouraging. Work has really become more fun. I understand that my work is appreciated and it is very motivating. I like the people around me. I see how I can grow and develop in my career, and it doesn’t feel like I am wasting time.



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